A Research Of China's Publishing Industry And Of The Marketing Of Learning Aids For Chinese Primary And Middle School Students

The reform opens more than over 20 years, the management system of the China's publishing industry changes continuously, the spirit cultural need of the large people crowd raises continuously, China's publishing industry obtain to fierce development, it has developedrapidly and has gradually become an independent industy with extended scale and great potential. It caused the concern of numerous investorsAs many other industry, the development process of the publication industry of China are also a prosperous process from the past planned economy ages. This development process is also very fascinating:The management system of the nation publication industry changed continuously to make firm foundation for the publishing industry; The prosperity of the run by private capital brought the fresh vitality for the industy; The huge need of learning aids promoted the market prosper, China joined WTO to bring new opportunity and the challenge for Chinese publication industry.In order to make everyone understand the development history and current conditions of Chinese publication industry, and for can provide a worthy reference data for those who will invest on the learning aids market of SiChuan Province, Therefore carried on writing as follows.A, the research of the publication industry of China: includes that the development and general situation of Chinese publication industry; the Learning Aids market;the situation of China's non-governmentally operated bookstore (NGOB);the influence for this industry by jioning WTO ;and so on.B,the research of the business enterprise business model:Include chain store mode;Direct selling mode;The network publication and issue mode;C, the research of the Learning Aids market of SiChuan Province: Include the market need investigation;the market competition investigation;the consumer purchase behavior investigation etc.D,Analytical case example:carry on a reserach of SiChuan Provice Learning Aids market by a analysis of a concrete case, the contents includes financial analysis, the business enterprise strategy analysis, and so on.according to the analysis and research of above several, try hard for to make the reader can know the development history and the management circumstance.