Study On The Development Strategy Of Xinjiang Newspaper Media Group

With the continuous development of the economy and society,and the continuous advancement of science and technology,the entire world has suddenly entered the information society under an unprecedented information revolution,opening the era of all media.The Internet has become a new frontier of ideological work and news and public opinion work.The media’s communication method,development pattern,and public opinion ecology have undergone earth-shaking changes,with the emergence of full-effect media,holographic media,full-process media,and full-member media.These changes have made The transformation and upgrading of traditional media is imminent.In addition to the old traditional media such as "Xinjiang Daily",Xinjiang also has new media platforms such as Tianshan Net and Shiliuyun.How to promote their integration with each other in accordance with the trend of the times,realize the conversion of new and old kinetic energy of news media,and promote the complementation of resources to create new value.Issues that need to be considered in the propaganda system and the media industry.This article selects Xinjiang Newspaper Media Group,the only autonomous region-level party media group in Xinjiang,as the research object.It is divided into six chapters.It uses strategic management theory and media convergence theory as the research foundation,and expounds the relevant theories of company strategy.Summarize the literature research method,person interview method and the collected information,sort out the current situation of Xinjiang Press Media Group,find out its existing problems through demonstration,and put forward the reasons for the problems.Using the questionnaire survey method,with the help of strategic management tools such as PEST analysis method,Porter’s five forces model,IFE matrix,EFE matrix,SWOT model,SWOT-CLPV analysis model,analyze the external macro environment and industrial environment of Xinjiang Press Media Group Based on internal resources and core competitiveness factors,it is analyzed that the best external opportunity for Xinjiang Newspaper Media Group is the support of the central and autonomous regions;multilingual communication and wide audience coverage are its biggest internal advantages.The central media station in Xinjiang is the biggest external threat of competition pressure,and the brain drain and narrow business scope are its biggest internal disadvantages.Based on the analysis results,it studies the applicable development strategies of Xinjiang Newspaper Media Group,and puts forward several feasible suggestions on strategic choices in combination with existing problems.Finally,it is concluded that Xinjiang Newspaper Media Group is suitable for its diversified development strategy.Looking forward to the problems to be solved in the next step,whether the research conclusions drawn in this article are applicable to Xinjiang Newspaper Media Group needs to be continuously revised and verified over time.