Diversification Of The Broadcast Media To Disseminate The Development Strategy Study

In the 1990s, the first revolution of broadcasting took place with the frequency specialized. With the emergence of new media, broadcasting began a more profound revolution. The most direct impact of this revolution brought broadcasting is the diversification of broadcasting forms."The information age, the three cutting-edge technology a digital technology, network technology, the role of satellite technology in broadcasting, so that the true meaning of Broadcasting to become the "widely disseminated",Technology allows the three broadcast industry, including the dissemination of information production and dissemination of tools, means of communication, dissemination of concepts, operation and management have taken place in a great good at change, Technology in the new conditions of new radio transmission as well as a wide range of features and modes of transmission of traditional broadcasting and the impact of audience to our way of thinking deserves.This article will be against the backdrop of multi-media era, development of broadcasting technology to bring about the diversification of the status quo for the introduction of point spread to radio transmission characteristics and focus problems, the status quo of China's broadcasting and multi-media in our country in the era of broadcasting trends in the development of exploratory research.Harold Enies Canadian media theorist, said:"The advantage of a new media will lead to the emergence of a new civilization."Then, it will definitely cast light theoretically on the further development of broadcasting when we explore the reasons and influences of the diversification of the broadcast media and to make a comparative analysis into the results of it so as to point out the problems and development strategies of broadcasting. Meanwhile, it will also enrich our current research into the diversification of broadcast media.