Ningxia Daily Newspaper Press Group Diversified Business Strategy Research

Diversification is one of the important means to recombine the assets of the enterprise. Such as can accurately grasp the change of market environment, to rational selection of related businesses, and for effective resource integration, not only can reduce the unified business the disadvantages of poor ability to resist risks, make can also avoid the business contract, form the size of the overall advantage. Due to the increasingly fierce competition in the newspaper, dozens of newspaper group in China mostly after collectivization, marketization, gradually took to the diversified development of roads, to avoid press single income structure, the defects of lack of ability to resist risk, scope of business in addition to revolve around the newspaper industry chain upstream and downstream printing, information, culture communication, also widely involved cross-industry anime, convention and exhibition, tourism, real estate, finance and other fields. After years of rapid development, however, in recent years, newspaper press group diversification practice. Domestic economic growth is slowing, decline in real estate, car ads, readers a lot of unfavorable factors, such as loss of diversification, there is growth is slowing, even universal decline phenomenon, a strategy of diversifying into application in urgent need of transformation and upgrading of adjustment.This paper by Ningxia daily newspaper press group (hereinafter referred to as the "Ning newspaper press group ") as the research object of diversified management, put forward newspaper diversified facing in the new historical period, the integrated use of strategic management theory and tools for analysis, combined with the newspaper industry adjust to the idea of diversification development both at home and abroad, using the SWOT analysis of Ning newspaper press group’s strengths, weaknesses, opportunities and challenges, puts forward some ideas of newspaper adjustment stage of transformation and upgrading of diversified economy.