Research On The Marketing Strategy Of Supply Chain Software For S Company

In recent years,with the rapid development of China's industrial Internet and the integration of industrialization and industrialization,the field of supply chain software has received more and more attention in China,and also ushered in a new high-speed development opportunity.However,compared with foreign developed countries,China's supply chain software industry still has a lot of deficiencies in popularity and market share,especially in marketing methods and strategies.This time,the in-depth research on the domestic supply chain software marketing strategy provides high research value and commercial value for the healthy and sustainable development of China's supply chain software industry.At the same time,with the urgent transformation needs of traditional logistics industry and traditional manufacturing industry,the optimization and upgrading of all aspects of supply chain software has very important practical significance for traditional enterprises to realize digital and intelligent transformation,so that can improve the company's work efficiency,and reduce the management costs and the operating costs.As an enterprise specializing in R&D and sales of supply chain software solutions,S supply chain software company has experienced rapid development for more than 15 years and has become a relatively successful and outstanding supply chain system solution service provider in China.The growth time of S company is also a typical epitome of the development of China's supply chain software industry,but S supply chain software company also faces some problems and deficiencies in marketing.This paper mainly analyze the problems of s supply chain software company in marketing,And use 4P theory,technology life cycle model,marketing data analysis in the past 6 years to optimize and perfect the marketing strategy of S supply chain software company,and combine the marketing strategy problems of S company and the marketing situation of similar companies and innovative marketing that keeps pace with the times Innovative thinking,formulate a marketing system suitable for the integration and innovation of S supply chain software companies,so as to solve the problem of S company's low market share and difficulty in obtaining customers.In summary,this article will propose a set of time-dependent marketing concepts and marketing strategies of S supply chain software company,as well as the characteristics of limited target customers of 2B enterprises,high customer unit prices,long sales cycles,and high-tech requirements.Progressive,diversified and innovative integrated marketing plan to improve the visibility and market share of S enterprise,optimize and upgrade the traditional marketing strategy of the supply chain software industry,and help China's real economy take off!...