Integrated Marketing Communication Research On Readings In Rural Area

China has more than one billion people,is a agriculture country,there are a lot of rural people.Rural arae is less advantage than urben arae in some sides such as industy,quantity of life,and the average level of knownage.So,the publish man has a long time challenge to improve the two civilization,give more service to rural.How to publish more good books for rural people to expand the rural book maket is a question for us to discuss.Farmer book store is a section of building a new rural culture,which is a guarantee of the basically rights and benefits of famer.the section is basically solve the difficulties of their reading book,borrowing books,reading newspapers and the shortage of audio products,fulfill their wishes of curious to learn and color their cultural life. It is the big move to ensure their basically rights and benefits. This paper is focus on the rural books as object of study and emphasis on the marketing of rural books and the supply chain management.Mainly adopt the method of theoretical analysis, also combine the investigation and study with paper analysis.according to look up in a reference source, or the theoretic view,treatise,document,newspaper decree and relative documents also analyze carding historical research findings and its current breakthrough. To realize Integrated must centering on rural consumer, carry on the relatively to scientific and reasonable to formulate product to reach a long-term stabilization relationship. For this we can reach a stable and long-term social benefit and economic benefit. This paper mainly elaborates the following aspects:1. First it introduces the development of rural books and research approach.2. It Elaborate the current situation features and development course of domestic rural book market. Analyze the trait of rural book, summarize its development course.3. On the ground of Integrated marketing, this paper analyze the rural books correspond to Integrated marketing theory. Analysis the influences of integrated marketing theory that on rural books marketing.4. On the premise of Integrated marketing it analyze the procedures,the innovations and basic ways of integrated marketing communication. 5. On the procedures of Integrated marketing, I emphasis on analyze the tactics of Integrated marketing. Discussing on the aspects of customer relation management consumer demand,price,Consumers interactive of Integrated marketing.6. Finally it analyzes the machine processed of building rural books. To evaluate the building of integrated marketing in 6 Criterions to determine is has been really integrated.