Research On Improvement Of Software Outsourcinc Companies Marketing Strategy Based On Integrated Marketing Theory

The rapid development of China's software outsourcing industry has caused software outsourcing companies to spring up in large numbers.The rapid increase in the number of enterprises makes the software outsourcing market rapidly change to the buyer's market,and customers are also increasingly demanding the quality of service provided by the company.Therefore,the original traditional marketing management model of software outsourcing companies can no longer meet the needs of today's market.Software outsourcing companies want to maintain stable development,improve the economic efficiency of enterprises,improve customer satisfaction and loyalty,it is necessary to reform its own marketing management model to improve its core competitiveness.Only in this way can it be invincible in the fierce market competition and obtain stable long-term profits.The rapid development of China's software outsourcing industry has brought about a rapid increase in the number of software outsourcing companies.The rapid increase in the number of companies makes the market gradually change from the seller's market to the buyer's market.Customers also have higher and higher requirements for the quality of services provided by the company.Therefore,the original traditional marketing management methods of software outsourcing companies can no longer meet the needs of the market.If software outsourcing companies want to maintain stable development,improve the economic efficiency of enterprises,and increase customer satisfaction and loyalty,they must reform their own marketing system,improve their core competitiveness,and remain invincible in the fierce market competition.To obtain stable long-term profits.First of all,based on the theoretical research,this thesis thoroughly studies the application theories,methods and basic principles of these theories through in-depth study of the research theories of marketing and customer satisfaction.Secondly,a preliminary understanding of the operating status of Tianjin's software outsourcing enterprises has been obtained through survey data.It has been found that the software outsourcing companies in Tianjin still have major problems in their marketing concepts,organizational structure,and management level.Thirdly,the case analysis method was used to analyze the operation cases of software outsourcing company C.Through case analysis,the company analyzed the problems in the marketing concept and internal management and proposed the implementation of the full marketing concept and optimized the company's organizational structure.Improve internal management and other suggestions.Finally,it is concluded that the marketing of all employees can improve the operating conditions of software outsourcing enterprises,improve the management level and marketing level of enterprises,increase the satisfaction of employees,and finally increase the customer satisfaction.