A Study On Marketing Strategy Optimization Research Of Supply Chain Management Software Based On A Company

Software product marketing is a new marketing field arising from the development of information technology.With the introduction of the concept of "digital economy" and related policies,China's software industry has ushered in a period of rapid development.However,compared with developed countries,there are still many gaps.One of the reasons is marketing capability.Developing software marketing research in domestic market has practical commercial value and research value for the healthy development of software industry in China.Meanwhile,with the transformation and upgrading of national strategy,the overall Chinese has experienced a critical period from high-speed growth to high-quality growth.Supply chain industry has been risen to a more important strategic position for the purpose of improving the efficiency and value-added of enterprises,enhancing consumers' experiences and satisfactions,reducing entire operational costs,and also help to reach the goal of industrial structural upgrading.This paper studies the marketing strategy of A company's supply chain management software.According to the relevant marketing theoretical basis and research results,and integrate with the development of supply chain software know-how both at home and abroad,we collect the marketing data to precisely and deeply analyze the problems in existing marketing situation.The paper is concepting to use Blue Sea theory to rebuild the company's new value curve,focus on the key target markets,and formulate the specific content of the new marketing strategy from following four aspects: content marketing,digital marketing,brand management and ecological partners.Among them,digital marketing is the main driving engine and business upgrading and channel sinking are the main strategies to optimize the allocation of the company's market modules and functions,enhance the company's ecological construction capacity.In summary,this paper will seek pragmatic solutions to solve the problems and challenges encountered by A company's supply chain management software in marketing.By building a marketing system based on digital technology,we will formulate a customer-centered marketing strategy to improve the ability of enterprises to obtain customers at the marketing function and reduce the cost,accumulate more industry best practices in order to build the competitive advantages and sustainable development of A company.