Research On Emotional Labor Of Virtual Idol Fan Group

At present,everything can be virtual.With the upgrading of digital technology and the emergence of various "collapsed houses" incidents of traditional real idols in recent years,virtual idols have ushered in unprecedented development opportunities,constantly breaking through the subculture category,and winning the favor of the audience and capital.Since virtual idols do not really exist in the real environment,their appearance,character,works and other content are jointly created by the official and fans,and they claim to be forever young and their characters will never collapse,so they have attracted a large number of people,especially the Z generation.Highly praised by the group.The virtual idol fan group,out of their trust and love for virtual idols,pays emotional labor for them free of charge to help virtual idols get out of the circle as soon as possible.This paper takes the research on the emotional labor of virtual idol fan groups as the breakthrough point,and completes the background and type analysis of the emotional labor of virtual idol fan groups by comprehensively using research methods such as literature research,participatory observation and in-depth interviews;why fans are related to the real world.The virtual idols that do not exist have emotional connections;what is the process of emotional labor performed by the fan group on the sought-after virtual idols;what results will be produced and the actual impact of these four issues.Discussing these issues can not only specifically understand the emotional labor process of the virtual idol fan group,but also deeply understand the real feelings behind the emotional labor performed by the fan group,as well as in-depth reflection on the impact of their behavior: Is the virtual idol fan group lost? In the virtual fantasy,while ignoring the real real life;how to improve media literacy and technical rationality.This article is divided into six parts.The introduction mainly discusses the background,significance,relevant literature review of the research topic,application theory,research ideas and methods,difficulties and innovations.The first chapter is to define and explain the important concepts involved in the thesis.The second chapter is to analyze the background of emotional labor of virtual idol fan groups.The third chapter is divided according to the different types of emotional labor of virtual idol fan groups.The fourth chapter discusses the process of emotional labor of virtual idol fan groups,including emotional output,mobilization and consumption.The fifth chapter discusses the results of the emotional labor of the virtual idol fan group.The significance of the emotional labor is to complete the identity construction and promote the realization of the value of all parties.Finally,it makes a more objective summary and reflection on the emotional labor of virtual idol fan groups,and discusses the positive and negative effects of virtual idol fan groups in the process of emotional labor.How to rationally invest in emotional labor and maintain their own subjectivity is the research of this article.Make conclusions and point out the shortcomings of the research that need to be improved.