Research On Accompanying Learning Broadcast From The Perspective Of Interactive Ceremony Chai

Bilibili Barrage Network(referred to as Station B)is a video cultural community for young people today.Video themes of various categories and labels have attracted a variety of interest groups.The development of live broadcast is also flourishing.Every type of live content has its audience.Among them,the accompanying learning broadcast is a new form of live broadcast emerging at station B,that is,the live broadcast of one's own learning process realizes the supervision of others,and also plays the role of accompanying the learning for the viewer.Nowadays,the accompanying learning broadcast has matured at station B,and more and more people who have learning needs are streaming live learning at station B.Therefore,the research aims to understand how the anchors and viewers in the accompanying learning broadcast form a group of interest,what kind of emotional energy can be generated,and put forward some questions worthy of reflection and feasible suggestions.This paper mainly uses participatory observation method and in-depth interview method to participate in the interaction in the live broadcast room as a viewer,and takes the anchor and the viewer as the research objects,and selects 15 interview subjects to understand their motivation for using the accompanying learning broadcast.,as well as the experience and gains after use,and put forward some suggestions for use.Then,starting from Collins' theory of interactive ritual chain,it analyzes the interaction mechanism of the accompanying learning broadcast,and analyzes the components,interaction mode and results of the accompanying learning broadcast.Because of excessive rituals,the existence of material markets and the lack of communication channels,users should actively improve their media literacy,anchors and mainstream media should adhere to correct value guidance,and the B station platform should optimize functions to provide a better user experience.