| At present,in the era of vigorous development of mobile Internet,the application of technology has penetrated into all aspects of people’s life.With the rapid development of domestic tourism industry,the design and development of tourism app,as an important way to help the historical and cultural publicity and economic development of scenic spots,plays a key role in facilitating tourists to visit scenic spots,improving tourists’ tourism experience and accelerating cultural communication.At present,Xiang Yu’s historical relics are scattered in Jiangsu,Anhui,Zhejiang and other provinces.Among them,Suqian King Xiang’s hometown scenic spot has the largest scale and the richest historical materials,building an ancient city of Western Chu with "one person,one family and one society".Based on Suqian King Xiang’s hometown scenic spot,this paper makes full use of mobile app to combine Xiang Yu culture with tourism,promote and publicize it,so as to enhance the cultural popularity and influence of the scenic spot.By analyzing the relevant design theories and cases of tourism app,this paper summarizes the visual expression and user interaction experience form of tourism app interface design,and summarizes the design principles and methods of integrating scenic spot culture into tourism app interface.These design principles and methods are applied to the tourism app interface design of King Xiang’s hometown scenic spot.In the design,the core culture of the scenic spot is analyzed,the cultural symbols are extracted and the visual design is expressed,and the tourism app of King Xiang’s hometown scenic spot with clear interface,clear guidance and rich cultural connotation is designed.On the one hand,it can meet the personalized needs of users in the tourism process of the scenic spot and realize the emotional resonance between users and the scenic spot of Xiang Wang’s hometown.On the other hand,enhance the cultural publicity of the scenic spot and create a good brand image of the scenic spot. |
