Research On The Design Of Urban Cultural Tourism APP From The Perspective Of Interaction

Urban cultural tourism is gradually attracting the attention of the government and the whole people along with people's ever-growing better life.Under the trend of the continuous integration of cultural industry and tourism industry,how to better promote the local characteristic tourism culture is a problem of great practical significance.This paper will take Nanjing as an example,combined with the concept of interactive design,to investigate and redesign how to better promote the local tourism culture of Nanjing.Nanjing is known as the ancient capital of six dynasties and the capital of ten dynasties.The government has gradually increased the importance of Nanjing culture.As an important cultural tourist resort,how to make good use of Nanjing's tourism resources with high quality and depth is the most important design direction of this paper.After investigation found that the traditional and modern cultural tourism information combined interactive methods can best solve practical problems,simply interaction concept is mainly in order to improve people's experience for design purposes,the interacting in the cultural tourism products design concept does not see more,most of the current text brigade of products on the market is only play the role of intermediary pairing between goods and users,but in other areas have been very mature design theory and practice.In this paper,design science,user psychology,big data and other applications in the design,combined with literature analysis,user research method,field research method,user testing method and other research methods as a benchmark for in-depth development.Finally,the interactive design and cultural tourism industry are perfectly integrated,and then the cultural tourism APP client is designed according to the development status of Nanjing cultural tourism industry,and the designed application software is tested by users for many times,so as to form the most suitable product for user satisfaction.Show the cultural tourism in Nanjing,the application of examining the Nanjing local culture study designed to represent the cultural symbols of the Nanjing and into the design of the APP,"culture + tourism" and "cultural tourism" Internet + organic combination of dual mode,highlighting the cultural diversity of Nanjing city,at the same time of enhancing users engaged in cultural tourism,pull close the distance before the people and the city,allows users to better feel the history and culture in the travel.For a specific Nanjing tourism culture APP,there must be design and sales of local cultural and creative products in Nanjing.This paper also analyzed and designed its cultural and creative products,and finally combined cultural and creative products with APP to form a complete structure to publicize Nanjing's local characteristic history and culture from an interactive perspective.