Research On Visual Design Of Silk Road Cultural Tourism APP Interface

With the development of the modern economy and mobile smartphones,more and more people use travel apps to customize travel plans.The Silk Road is rich in tourism resources,cultural background and national policy support,and has attracted more attention from tourists.However,the APP design for the Silk Road cultural tourism is in its infancy,so this paper is for the Silk Road Cultural Tourism.The research and analysis of the interface visual design of APP,the extraction of the visual image of Silk Road tourism and the analysis of the elements of interface visual design,explored a visual image of the tourism APP with the theme of Silk Road,bringing new vitality to Silk Road Tourism.The research scope of this paper is based on the visual design of APP interface.Firstly,through the research and literature analysis methods,we can understand the overview of tourism APP and organize and analyze the advantages and resources of Silk Road tourism.Secondly,it analyzes the interface design elements such as graphic icons,color,layout,font design and dynamic design in interface visual design,summarizes the interface design principles,and studies the influence of perception,format tower and emotional design on visual interface.Analyze design elements and related disciplines with the addition of APP examples.Thirdly,the interface design of the similar competing cats,the eagle and the horse honeycomb APP,is analyzed and optimized,and the graphics and colors are optimized.Combining questionnaires and accurate user interviews,the user needs are collected from multiple angles,and the content of the practice links is constructed according to the user needs and the research results of thetravel APP.Combined with the existing problems in the visual design of the silk screen interface,the research and analysis are summarized,and the relevant design principles are summarized.And innovation.Apply the summarized experience to the design of the APP interface of Silk Road Tourism,so that users have a good visual experience.Finally,through the project practice of “SILK ROAD” Silk Road Cultural Tourism APP interface design,the design method summarized in this paper is demonstrated.It is hoped that the visual APP visual interface design of Silk Road theme can better enhance the Silk Road tourism brand,help the cities and regions along the Silk Road to enhance the tourism image,and provide a reference for the visual design of regional online tourism.