The Design Of "Meet Dunhuang" APP And Cultural And Creative Products

This article is the illustration of my graduation creation,the design of "Meet Dunhuang" APP and cultural and creative products.As a treasure of ancient Chinese art,Dunhuang has unparalleled artistic achievements.With the continuous upgrading of new media technologies,the media carrying Dunhuang culture has also developed from traditional paper media to mobile digital terminals.Many novel visual products have become a kind of representation of the information age.This paper summarizes the interface design and the cultural and creative design of cultural tourism products through series of works of "Meet Dunhuang".While displaying Dunhuang art and culture,such works also incorporate modern design elements.This thesis is divided into three chapters,which are implemented by analyzing Dunhuang cultural tourism APP from the perspectives of theory and practice.The first chapter not only focuses on the analysis of the design background and development status of the cultural tourism APP,but also surveys the existing cultural tourism APP and summarizes three principles of the cultural tourism APP design: simplicity principle,regional cultural principle,and overall principle.This chapter aims to build a solid theoretical foundation for shaping the brand "Meet Dunhuang" by combining such principles with emotional performance theory of cultural tourism products.The second chapter elaborates the features of users of Dunhuang APP from the perspective of user experience design,so as to analyze the product demand and implement the corresponding interactive process design.The third chapter focuses on the design of the visual part of the author's graduation design.By combining the survey results with functional analysis made in the previous two chapters,the visual design is completely presented in the mobile terminal.The cultural and creative design adopts the image of the auspicious animal from Dunhuang frescoes and presents the traditional image with modern illustration.Under the Internet age,the use of contemporary aesthetic concepts to refine Dunhuang culture can better present the rich historical profundity of Dunhuang culture in the design of cultural tourism products.