Research On The Narrative Mode And Characteristics Of Data News

Under the dual background of big data and media convergence,data news has become a more common news reporting genre,which is mainly presented through data mining analysis and visualization.Since 2020,novel coronavirus pneumonia has almost affected the whole world,and is the most influential public health governance event in the world.In this context,Caixin's "digital theory" has developed well,so it is very meaningful to study Caixin's "digital theory".Caixin's "digital theory" has been well developed in practice,so it has certain theoretical and practical significance to study it.In the theoretical sense,based on the structure of narratology,we can understand the narrative characteristics of data news,construct data news theory,and promote the further development of data news research.In the practical sense,the text form is mainly multi-media combination,which can reflect the narrative characteristics and advantages and disadvantages of data news,and make the analysis results more valuable.The research object of this paper is Caixin net "digital said" column,using the content analysis method and case study method,to analyze the narrative mode and narrative characteristics of data news.In the research framework,firstly,the news narratology framework is used.Secondly,the narrator,narrative perspective,narrative time and narrative structure are used to explore the narrative mode and narrative characteristics of data news.Finally,according to the results of data analysis,this paper puts forward the development strategy of transforming production data news.The results show that: first,the existence of multiple narrators has a final impact on the presentation of the text,and the absence and concealment of more narrators increase the objectivity and fairness of the news text;Second,zero focus narrative is widely used in narrative perspective,and it can be more authoritative in reporting news events.However,because there is no fixed narrative perspective that can be adopted,combined with the change of narrative needs,the narrative perspective of Caixin's "digital theory" will also change.Through multiple narrative perspective methods,the sense of experience of data news is improved;Thirdly,from the perspective of narrative time and space,the data news in caixin.com generally use summary and ellipsis,which makes the narrative space more macro through the map.Finally,based on the results of data analysis and cause analysis,this study starts from changing the thinking and concept of production data news;Enrich the narrative form elements of data news;Pay attention to the three levels of interactive narrative and put forward the promotion strategy.It is hoped that through the narrative analysis of Caixin's "digital theory" column,it can provide a useful reference for the data news of major news websites,and make a more in-depth research and Analysis on the narrative mode and characteristics of data news in the future study and work.