| Today's era is the era of science and technology,the era of development,the era of data,the era of interaction.The transmission and development of media from traditional media to new media,from PC to mobile client,let our news from paper to screen,and then to everyone's cell phone.Data is the main theme of today's society.Society operates into the daily life of individuals.Our data is everywhere.So the acquisition and application of data is a vital source of information for all walks of life.News as a channel for people to get news every day,of course,we also need to use our data to create more intuitive and attractive data news.News visualization through data is the pursuit of the current media industry,more and more attention.The purpose of this paper is to study the "Caixin" digital news column.This column has won many awards in data news competitions at home and abroad.It belongs to the typical data news column which has received a lot of applause at home.I will select nearly 400 data news reports from December 3,2018 to October 1,2019 as samples for my research.Through the content analysis of the selected samples,Make my research.Therefore,to analyze the content,positioning and form of Caixin's "digital theory" column.In terms of positioning,Caixin's "Digital Theory" column started with service information and positioned service data to today's,combining professional data positioning with icon visualization.From simple visualization chart to media-based big data news,from free simple popular science knowledge to paid financial and economic analysis,all the way is innovative in integration,and create more economic benefits.Content,through the analysis of topics,data sources,reporting tendencies and other aspects of research.On the topic selection,it radiates to all walks of life,focusing on the numerical analysis of financial news.Reporting tends to be dominated by domestic news,from entertainment to political events to social economy.Data sources are studied by verifiable and non-verifiable sources of information.Formally,this paper mainly studies the data presentation and visualization of the "Digital Theory" column of Caixin.Visualization is presented in the form of static information charts,data maps,scenario interfaces,interactive charts and time axes.Through the analysis of Caixin's "Number Theory" column,this paper sums up the secret of its success and some problems I found in my research,and gives some suggestions for reference. |
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