The Research On Data News Content Production Of Caixin "Digital Theory"

In recent years,"big data" has rapidly covered all walks of life and public life by virtue of its huge function,value and influence,and also spawned a new way of news reporting,data news.Compared with traditional news,data news has its unique value and advantage.It not only changes the narrative mode of traditional news,but also changes the production process of traditional news.Through the rich visual form,the complex data is sorted into clear and easy to understand news stories,to help the audience get useful information.This paper focuses on the "digital theory" column of caixin.com,which is the leader of domestic data news practice.It focuses on the content production process of the column and reveals the new changes brought by data news.Combined with the representative data news works since the establishment of this column,this paper systematically analyzes the originality of its topic selection,data,visual presentation and interactive design from the content and form,and extracts the Enlightenment of reference value for the future development of data news in China.The establishment of Caixin's "digital theory" column conforms to the international and domestic environment of "big data fever",and is also an innovation based on the needs of its own media transformation.Relying on the powerful data news team of Caixin media,the column launched a number of influential data news reports and walked out a professional development path full of its own characteristics.Through summarizing its practical experience in data news,the research found that to produce high-level data news works,we should focus on the whole production process,team building,training compound talents,and building a professional production team;selecting topics,guided by the public interest,to improve the depth and breadth of reports;data,strictly abide by the authenticity and integrity of data,In terms of visual presentation,we should take content as the center,enrich visual expression,take users as the center,and enhance interactive design.