Research On The Presentation Of Zhong Nanshan's Media Image

On January 20,2003,Zhong Nanshan was appointed as the leader of the Guangdong SARS expert group to fight the SARS epidemic;on January 20,2020,Zhong Nanshan once again participated in the fight against SARS in major emergencies and served as the National Health Commission's new crown epidemic high The expert team leader at the level once again participated in the fight against the new crown epidemic and became a household figure in social media in 2020,with a wide high propagation and huge influence.After 17 years,the same major emergency public health incident occurred again.At this time,the social situation,sociopolitical environment,and media environment have undergone subtle changes.In different periods,The differences of Zhong Nanshan's media image construction and identity expression,meaning and value reflect the special law of media image presentation.This article mainly studies Zhong Nanshan's media image presentation during the SARS epidemic and the new crown epidemic.During the SARS period,a total of188 reports in the "People's Daily" and "Yangcheng Evening News" were selected,and the content analysis method was used to analyze the construction of Zhong Nanshan's media image.During the COVID-19 pandemic,we selected 468 aggregated short video works on the Douyin short video platform with #Zhong Nanshan as the topic,and used multi-modal discourse analysis theory to analyze the appearance and meaning of Zhong Nanshan's image in short video works.The first chapter is mainly an introduction,and the second chapter is mainly about the construction of Zhong Nanshan's media image during the SARS period.From the SARS outbreak to the time the epidemic disappeared about one month in China's mainland,Zhong Nanshan's media image was shaped and presented based on the epidemic situation at that time.The development status and dissemination environment,the selected "People's Daily" and "Yangcheng Evening News" related Zhong Nanshan reports as research texts are sorted and analyzed.The third chapter is the key content of this article.It focuses on analyzing the image construction of Zhong Nanshan on the social media platform during the new crown epidemic.By categorizing and sorting out the sample videos of the Douyin short video,it analyzes the composition of the main body of Zhong Nanshan's media image construction on the Douyin short video platform.The content theme changes,the introduction of multi-modal discourse analysis theory,and the use of multi-modal discourse analysis theory to study how short-term video works construct Zhong Nanshan's media image in content,and deeply understand its spiritual connotation.Chapter 4 analyzes the changes and development of Zhong Nanshan's image at different stages of the development of the new crown epidemic,combining the different stages of the development of the epidemic,as well as contemporary social political ideology and social culture,on the basis of understanding Zhong Nanshan's identity and image.Chapter 5 is based on the current social politics,the new media communication situation and the social and cultural environment,and compares the similarities and differences in the media image shaping subject,shaping method,and media image presentation of the two periods,and interprets Zhong Nanshan's media image from the SARS period to the new crown epidemic.Motivation of shaping and identity image changes.Both of Zhong Nanshan's media images were constructed in the social mobilization of major social emergencies.Zhong Nanshan played an important role in propagating and guiding anti-epidemic,stabilizing the social situation,and building socialist spiritual civilization.In the context of the construction and development of socialism with Chinese characteristics,the two epidemics have reflected Zhong Nanshan's selfless dedication,forward courage,and the spirit of honesty.The mainstream values have always been the spiritual core of Zhong Nanshan's media image.The official media used Zhong Nanshan's media image to educate and propagate.The image presentation of typical characters must not only meet the requirements of national social mobilization,but also be directly affected by news propaganda management;laws,regulations,and communication rules guide and restrict self-media participation in the communication of typical characters.Correspondingly,the development of the times and the progress of media technology are forcing the reform and innovation of the national mainstream media,making the management requirements of news propaganda and the thinking of news and public opinion adapt to the development of the times and the needs of the audience.The content and form of the media image are diversified,and the identity image has multiple expressions.These factors have made Zhong Nanshan's media image appear different aspects in the two periods.