Study On Innovative Communication Of Reading Program "Thousand And One Nights"

Since the 1960 s,with the reconstruction of the post-war world and the development of emerging technologies,society has produced a general anxiety of lack of meaning,and has penetrated into the field of literature from social life.There are endless talks about the death of literature and the end of literature.The famous American literary critic J.Hillis Miller directly put forward that "literature is coming to an end.The end of literature is coming." The judgment is also called the "End of Literature"(End of Literature).The rapid development of new media has completely subverted people’s daily information receiving habits,and literary reading has been pushed to the edge by shorter and faster pictures,data,and short videos.In this context,the cultural reading program "One Thousand and One Nights" broadcast by Youku platform and hosted by Liang Wendao has become a successful representative of the new era of reading programs.This research first sorts out the background and development of "One Thousand and One Nights",analyzes its content characteristics from the aspects of content selection,narrative rhythm,and shooting scenes,and then explores and summarizes the role of "One Thousand and One Nights" The characteristics and advantages of online reading programs in production,marketing,and communication,finally reflect on the deficiencies of "One Thousand and One Nights" and give countermeasures.