Analysis Of Communication Characteristics Of Music Reality Show "The Masked Singer"

Music reality shows have become a highly popular form of TV programs in today's media field.With the continuous emphasis on the innovation of the content and the uniqueness of the form of communication,more and more reality music programs with different characteristics have come into the audience's attention.“The Masked singer”is a new reality music show with unique communication characteristics created by Jiangsu Satellite TV.In this paper,with the help of communication theory such as use and satisfaction,opinion leaders and so on,the characteristics of the program communication of “The Masked Singer”are analyzed.Through the combination of theory and phenomena,this paper combs and analyses some common characteristics of music reality show.At the same time,the narrative subject,communication theme and program conception of“The Masked Singer”are elaborated separately.The dissemination content of the program is discussed comprehensively,and the dissemination form of “The Masked Singer”is discussed from three aspects: audience participation,channel of dissemination and stage design.Finally,through the analysis of the value of the program in the dissemination,it summarizes its reference significance for the future music reality show.As a popular music reality show,“The Masked Singer”fully demonstrates the reality-based characteristics of music reality show,and its ingenious conception has attracted a lot of attention.The program combines authenticity and suspense,bringing audiences an audiovisual feast and arousing audiences' emotional resonance at the same time.And through cooperation with the brand to expand the dissemination and promotion of programs.This paper makes a comprehensive analysis of the dissemination characteristics of “The Masked Singer”,pays attention to its practical promotion in the dissemination value,and hopes to provide some reference value for promoting the future development of China's music reality show.