Cultural Identity And Circle Economy

"The National Reading" and "Knowledge Anxiety" have brought new development opportunities for reading programs.In 2015,the video website Youku and Tudou cooperated with Guangxi Normal University Press "Imaginist" to launch the "Vistopia" cultural brand."One Thousand and One Nights" was launched as one of the reading programs and has been broadcast to the fourth quarter,Douban scores remained above 9.5.This article selects "One Thousand and One Nights" as the research object,and analyzes how the program achieves program innovation and sustainable development from the perspective of cultural identity and circle communication.This article disassembles cultural identity into three dimensions: cognition,emotion,and behavior.After research,it is found that "One Thousand and One Nights" is firstly hosted by Liang Wendao,carefully selected content,unique design of forms,and continuous output of cultural values.It has a subtle influence on the audience’s cognition,and promotes the audience’s recognition of the cognitive dimension.Secondly,on the basis of cognitive identity,it stimulates the audience’s love for the host’s personality charm,resonance with the topic content,and a sense of belonging to the program itself and the audience of the program,thus forming an identification of the emotional dimension.The behavior is driven by emotions,and the audience then turns to the practice of cultural values,starting reading behaviors,waiting for program updates,continuing to watch repeatedly,participating in topic interactions,etc.,forming a recognition of the behavior dimension.Under the layers of progressive and mutual integration of the dimensions of cognition,emotion and behavior,the cultural identity was finally constructed."One Thousand and One Nights" stimulates consumption by building a cultural identity to form a sticky circle audience and circle culture,and then creating a "Vistopia" cultural matrix to form circle products,and finally realizes the innovative development of circle economy refeeding programs.By studying the "One Thousand and One Nights" program,this article provides more content support for the innovative research of reading programs,and also provides a sample reference for the innovative behavior of reading programs.Reading programs can create new forms and host around quality cultural content.People use the cultural background to form personal charm,attract interesting groups to form cultural identity,and create a circleof cultural product matrix to innovate.