| Reading program gives the audience spiritual nourishment,and it is more valuable than other online entertainment programs.But there are only a few online reading programs in China at present,one reason behind is the lack of program host with deep connotation to support the development of programs.According to the results of the 16 th National Reading Survey,the contact rate of digital reading mode of Chinese adults is 76.2% in 2018,which is 3.2% higher than that in 2017.It can be seen that the usage of mobile phone and internet in China is increasingly,which proves that the current reading mode has changed,and the traditional single form of cultural output can not meet the needs of modern national reading.With the improvement of the appreciation ability of audience,the traditional TV reading program with single form causes visual fatigue of the audience,which makes it difficult to pass the “rating line”.So online reading programs comes into being.How to ensure the long-term prosperity of online reading programs,the core factors are the positioning of the program style and the host characteristics of the program host.No matter from the way of program production,influence or public praise of the program,"One Thousand and One Nights" is the leader of online reading program,and the program host Liang Wendao gains countless fans by monologue oral communication only.Through the research on Liang Wendao's hosting characteristics in "One Thousand and One Nights",this paper analyzes the reasons why he is concerned at present,and provides reference value for the creation of online reading programs and the future talent training direction of host.This paper researches Liang Wendao's hosting characteristics through text research,comparative analysis and case analysis.The text research is to collect materials by searching literature.The comparative analysis is to summarize and analyze through the comparison between online reading programs and the comparison between online reading program hosts to summarize their own advantages and disadvantages and style differences.The case analysis to analyze the form and content of the program "One Thousand and One Nights" in detail to explore the effect and influence of Liang Wendao.Through the case study of Liang Wendao's hosting characteristics,I find many advantages of training talents in hosting which are not limited to online reading programs.How to train the professionalism of network hosts in the overflowing network environment? This task has a long way to go. |
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