Research On The Ethical Principles And Ethical Anomie Of The Communication Subject In We Media

In recent years,thanks to the rapid development of China's Internet technology and the rapid popularization of mobile intelligent terminals,we media,as a brand-new media,has been rapidly favored by a large number of Internet users because of its easy access,fast transmission and high degree of freedom.We media not only brings fun and convenience to people's daily life,but also brings new conflicts.Based on the perspective of applied ethics,this paper studies the ethical anomie of the communication subject in we media,which is the content producer of we media.First of all,as the most important link of content creation and production in we media,the main body of communication follows the ethical principles of non harm,authenticity and respect in traditional media,and then constructs the ethical norms in line with the characteristics of we media.Secondly,it summarizes the ethical anomie problems existing in the process of information dissemination of we media,such as fabricating false information to mislead the audience,moral kidnapping to coerce people to do good and so on.These ethical dilemmas are caused by interest driven,low moral standards and virtual characteristics of we media.Finally,in order to solve the ethical anomie problem of the main body of communication in we media,this paper tries to put forward the countermeasures from the three levels of individual,platform and government,that is,to popularize the ethical general education,cultivate the spirit of personal self-discipline,standardize the access audit mechanism of the platform and improve the network laws and regulations.Let we media communication subject actively play a positive influence,correctly grasp the boundaries of rights and responsibilities,in order to promote the good development of we media industry.