Research On The Ethical Issues Of Self-media Communication

With the popularity of smart phones and tablets,there has been a closer link between the media and our real life.The rapid development of the media has led to great changes in the media theory,changed the mode of cultural transmission,lifestyle and way of thinking,broke the monopoly mode of traditional media,and marked the general public has become the backbone of information dissemination in the era of media.As an extension and development of network ethics,the study of we-media communication ethics is of great significance to solving the anomie on the road of we-media development and creating a healthy development environment.Since the advent of the media,it has been accompanied by the popularization of the disseminating subject,the strong interaction between the two parties,the rapid dissemination of information,the freedom of expression of the subject,and the diversity of the dissemination of content.The new mode of communication has increased public participation,but it has also been based on These characteristics of the media have inevitably led to the emergence of ethical issues such as distasteful objective facts of information,human search violations of personal privacy,vulgar appraisals disrupting public opinion,media trials interfering with judicial fairness,and moral abduction and coercion against others.From the point of view of the characteristics of we-media communication,searching for the bottom line and exploring many misconducts in the process of media dissemination lie in the fact that the virtualization of subject identities weakens self-discipline,diversifies value concepts,lowers moral standards,confuses network publicity,promotes professionalism,and facilitates information dissemination.Accelerate the speed of influence and the five aspects of "deterring people" from blurring or weakening the role of leading to out-of-control supervision.Aiming at a series of ethical issues existing in the media,it tries to propose countermeasures from the three aspects of the dissemination of the main body,the government,and the media industry,and urges netizens to correctly grasp the boundary between freedom of speech and public responsibility so as to promote the sound development of the media industry.