The Research On The Tactics Of The Forfeited Media Ethic

As the medium of communicating social information, mass media functions as a kind of important link between the public and the government, the public and the public. In their daily life, people eager to obtain their needed information from some truly reliable media organizations. Nowadays, in such a information-based society, the channels for communication are diversified and the forms of media also show themselves in multiple ways. Inevitably the public are provided with more choices of media. And the accelerating development of modernization similarly brings about a new round of innovation in mass media. Undoubtedly, the journalists’professional qualities are improved and will be urged to obtain continuous improvement.However, the moral issues are seriously highlighted in media operation, which are attributed to some objective and subjective elements from the technique of media to the media managers. The moral degeneration in mass media exerts the disorder of media operation, and in succession, the dissonances between the public and the mass media are emerged. Media itself as as tarting point to build this ethical situation, media can not absolve from the responsibility of resulting in such moral degeneration. Thus, to promote the professional ethics of the journalists becomes a kind of challenge for it not only attracts the attention of the society and also is the concern of building a harmonious media ethics institute.Based on the methods of case analysis and literature review, and by means of the comparative analyses among Communications, Ethnics, Sociology and other subjects, this thesis applies to explore the multiple causes of the ethnic relationship between the public and the mass media, meanwhile analyze the severe result which is caused by ethic imbalance, then find out certain ways to solve the problem media ethical anomie.