Research On The Behavior Of TV Media Broadcasters Based On Ethics

In the era of rapid development of digital technology and Internet new media technology,media has been developing and innovating all over the world,and the number of new media has increased greatly.In the limited audience,in order to compete for viewing,the major media,channels,websites,etc.,through the improvement of their respective media content,program style,media,Jiangsu and Zhejiang more and more powerful.One of the topics of the current media is the Media Ethics Anomie,thereby gain attention and theoretical research,such as the paid news often say or do not smell,the vulgarization of TV programs,false news.The phenomenon of ethical anomie in the broadcast and conduct behavior of TV programs is more common,including the anomie of professional ethics,and even some violations of the law committed by the presiding act.According to a review of history of anomie theory,this paper is in favor of Durkheim's Thought on moral anomie has negative view of progress,the anomie of the impact of the social order,the construction of public morality,when using norms become a restriction of personal freedom,then the opposite is the anomie of excessive use of personal freedom is the impact of social norms.Thus,the broadcast television media ethics hosted the anomie performance: privacy,inappropriate remarks and comments,without paid news and paid news,TV media hype,vulgar language,three error propagation.The ethical anomie of the broadcasting and hosting behavior of TV media can cause all kinds of adverse and negative social impacts,and lead to the restlessness of the information audience and social stability.In the fierce market competition,the media industry should form a healthy and benign development space,let the television media broadcast,conduct people's behavior,have positive energy,and play an active role in social media.In our country the existing broadcasting personnel in the lack of ethics as the "self-discipline" and "heteronomy" point of the construction of TV media broadcasting staff ethics system,specifically: 1)to strengthen the moral self-discipline of broadcasting presiding officer behavior,including the study of laws and regulations,strengthen their own continue to carry out moral self-cultivation and self-discipline,self reflection,self criticism and education,establish a correct concept of broadcasting,adhere to the correct guidance of public opinion,to establish and strengthen the social responsibility consciousness,adjust broadcasting position,reduce broadcasting in Ethics Anomie phenomenon;2)through the establishment of the relevant aspects of the law,to provide a deterrence and play mandatory supervision and management measures for the prevention and punishment of various ethical norms of broadcasting and hosting activities in compliance with.TV news department,administrative department,the public can participate in the supervision of TV media broadcasting activities,from the second mandatory and binding broadcasting anomie phenomenon;3)end by improving the organization self-discipline mechanism to make up broadcasting staff self-discipline and legal regulation,through the television media internal discipline to restrict and regulate the behavior of broadcasting.