"Cloud Recording" - Development And Exploration Of TV Media In Converged Media Environment

The "Cloud Recording" technology,which was launched as an emergency during the special period of the epidemic,has not only solved the practical problem of the urgent stock of TV media,but also has created an off-site recording mode different from the previous recording experience,and presented a more personal and life-like tendency of taking materials,and also gave the "Cloud Recording" unique aesthetic characteristics with the set without props and professional lighting;the unique scenery and composition of cell phone taking materials;the special audio track of home recording;the presentation form of split-screen display,cross-screen interaction and the real and personalized post-packaging,which further "break through" the barriers between TV media and new media such as online media and mobile media.The innovative technology and "Cloud Thinking" mode have implanted a new expression language for TV media.This paper takes a number of "Cloud Recording" programs at home and abroad as examples,focusing on the differences,advantages and shortcomings of different types of programs in terms of "Cloud Recording" technology and expressions.The emergence of "Cloud Recording" programs has broadened the creative horizons of TV media,taking it as an opportunity to further integrate TV media with new media,breaking through the limitations of traditional TV media in terms of material,content,subject matter,recording and presentation methods,pushing TV media to change its previous stereotypes and experiences and to further draw close to the development of the trend of the digital era.Finally,this paper looks at the development of "Cloud Recording" programs in the post-epidemic era,and discusses the extension of "Cloud Recording" technology from TV variety to other forms of entertainment,such as cloud parties,cloud theaters,cloud concerts and cloud interactive parties.The emergence of this technology has brought a new way of "Cloud Thinking" to the traditional media and given more forms and possibilities to "Cloud Recording+".