An Anaiysis On The Construction Of SuiXi County Converged Media Center

Since the eighteen Party's Congress,the Party Central Committee with Comrade Xi Jinping as the core attaches great importance to the integration and development of traditional media and new media.From the central media to the local media,the media convergence has shown a vigorous and irresistible trend.At the August 21,2018 National Conference on propaganda and ideological work,general secretary Xi Jinping put forward "to do a solid job in the construction of the county financial media center,to better guide the masses and serve the masses",and put forward the development direction of the construction of the county's financial media center from the national strategic level,which means that the construction of domestic financial media has entered the integration of grassroots media after the integration of the central,provincial and municipal media.The new phase of.In 2018,the construction of 600 county-level financial media centers was launched first,and various forms of practice and exploration were carried out all over the country.At this stage,there are common "up and down linkage" mode led by the provincial level and participated by the county level,and "independent exploration" mode led by the county level and operated independently,as well as "collectivization" mode.Each of these three modes has its advantages and disadvantages.After more than one year's efforts,Suixi County Financial Media Center has promoted media integration,resource integration and talent aggregation by reshaping platform advantages and strengthening process reengineering.The production momentum of all media content is strong,new media is growing rapidly,the main position is more consolidated,and the main melody is more loud.However,the problems are gradually prominent,mainly in three aspects: first,the endogenous power of reform is insufficient,and the system and mechanism are not perfect;two,the communication and influence are not strong,and the ability of public opinion guidance needs to be further improved;three,the local characteristics are not obvious,and the service function is not fully played.In this regard,three suggestions are put forward: first,to strengthen the top-level design and break the system and mechanism barriers;second,to build a mainstream public opinion position and enhance the ability of public opinion guidance;third,to adhere to local conditions and expand service functions.