Study On Financial Risk Evaluation Of Inke Limited

Network live broadcast is a new form of entertainment derived from the popularity of mobile communication devices and the expansion of Internet users.In recent years,netwo rk live broadcast industry has entered a mature stage of diversified development and parall el strength.Although the industry has a great future,many small and medium-sized webca st companies are facing the situation that they are quitting the market.Therefore,the main purpose of this study is to study the financial risk assessment of network broadcast compa nies,hoping that Chinese network broadcast companies can pay attention to financial risk and avoid major financial crisis.First of all,the literature research method was adopted.By reading a large number of domestic and foreign research literatures related to financial risk and drawing on the resear ch methods of previous scholars,the literature related to financial risk and financial risk as sessment was sorted out at home and abroad.On the basis of literature research,this paper introduces the concept of financial risk and financial risk evaluation,and expounds the the oretical basis that this paper needs to apply.Secondly,using the case study method,this paper selects Inke Interactive Entertainment in the webcast industry as the research object,introduces the current situation of the webcast industry,and introduces the company profile of Inke Interactive Entertainment.Based on the financial situation of Inke Interactive Entertainment in the past four years,this paper analyzes the financing risk,investment risk,operation risk,operation risk and other risks of Inke Interactive Entertainment Income distribution risk and cash flow risk are identified and analyzed.On this basis,this paper uses the analytic hierarchy process to establish the financial risk evaluation model of Inke Interactive Entertainment.Combined with the efficiency coefficient method,it analyzes and evaluates the financial risk degree of Inke Interactive Entertainment,and explores the specific causes of various financial risks of Inke Interactive Entertainment.Finally,in view of the main financial risks of Inke Interactive Entertainment,this paper puts forward the control measures of financial risks of Inke from the aspects of financing,investment,operation,income distribution and cash flow,so as to prevent the occurrence of financial crisis,enhance the competitiveness of enterprises in the industry,and provide some reference for other similar enterprises.