Financial Risk Evaluation And Control Of SH Company

With the continuous growth of the social economy,my country's Internet industry has achieved rapid development.Internet companies are greatly affected by market changes due to their own characteristics of high growth,high investment,high-tech content,and new business models.Compared with traditional companies,they need more capital injection to meet their daily operating cash flow needs.Therefore,it is very necessary to study its financial risk.Based on the evolution logic of financial risk identification,evaluation,and control,this paper studies the financial risk of Internet companies SH companies.Based on the introduction of financial risk related theories,firstly,the current situation of SH company's financial risk management is described.The financial risks of SH company are identified from the four aspects of financing risk,investment risk,operation risk,and profit distribution risk,and SH is analyzed.Reasons for the formation of the company's financial risks.Secondly,combined with the financial status of SH company and the characteristics of the Internet industry,16 financial risk evaluation indicators were selected to construct the financial risk evaluation index system of SH company,and the weights of financial risk evaluation indicators were calculated using the analytic hierarchy process,and then the fuzzy comprehensive evaluation method was used.To evaluate the financial risk level of SH company.Finally,according to the evaluation results,the financial risk control measures of SH company are proposed from debt repayment risk,profit risk,asset operation risk,growth risk,and other aspects.In response to the research results,this article proposes control measures for the financial risks of SH companies.In terms of debt repayment risks,it is proposed to determine the best capital structure,formulate reasonable debt repayment plans,and optimize financing channels;in terms of profit risk,it is proposed to increase asset utilization and increase investment risks.Manage departments,enhance the efficiency of capital use,and build core mobile products;in terms of asset operation,it is proposed to increase asset risk management,expand product sales,standardize cash flow systems,and use centralized bank accounts;in terms of growth risks,it is proposed to develop reasonable product projects and optimize Main business operations,formulate strategic development plans;in other aspects,risks propose control measures such as perfecting the integration of risk management information,increasing R&D investment,and improving the level of innovation.It also has a certain enlightenment for other similar enterprises.