Research On The Development Strategy Of Guizhou Broadcasting& TV Information Network Co.Ltd

With the rapid development of Internet technology,China's original video transmission mode has been greatly improved.Telecom operators and Internet video companies have launched IPTV,Ott TV and other video services,which not only enrich the audience's viewing content,but also bring a huge impact to the traditional cable TV.At present,the cable TV enterprises all over the country are in the cold winter of operation,and the market share is being rapidly eroded by competitors.The development and transformation of cable TV enterprises is imminent.Guizhou Broadcasting & TV Information Network Co.Ltd.(hereinafter referred to as Guizhou Radio and television network Co.,Ltd.)is the first listed cultural enterprise in Guizhou Province,and also the only enterprise with cable TV transmission as its main business.The company,like the cable TV enterprises in other parts of the country,has many difficulties in business development in recent years.The number of users and business performance are declining.At the same time,many problems in internal control management are also highlighted with the business pressure.The company urgently needs to find effective solutions.Based on the relevant theories of strategic management,combined with the strategic development theory of cable TV industry at home and abroad,through the study of the company's internal and external resource capacity and development strategy in recent years,this paper finds many problems in the company's operation and management,such as unclear strategic positioning,uncertain business development direction,imperfect internal control management and the implementation of various strategies Not in place,etc.In order to solve the existing problems of the company,the company urgently needs to find the right development direction through transformation.This paper uses PEST analysis,Porter's five forces model,SWOT analysis and analytic hierarchy process and other strategic management analysis methods.At the same time,in the form of questionnaire survey,it invites industry experts and internal experts of the company,combined with their opinions,through the construction of data model to collect the analysis results and reposition the company's development strategy.The research results show that the company should closely focus on so strategy,actively take advantage of the opportunities of national one network integration and 5g technology development,and realize transformation in product innovation,marketing optimization,technology upgrading,National People's Congress construction,business transformation,etc.,so as to reverse the current development dilemma.Finally,in order to ensure the effective implementation of the strategic plan,the paper also gives specific strategic suggestions and some safeguard measures.The research of this paper not only has a certain guiding role for the transformation and development of Guizhou Radio and television network company,but also provides a reference for the future development of other domestic cable TV operators,and is conducive to expanding the domestic theoretical research on the development strategy of cable TV industry.