Research On The Strategy Of Kunming Radio And Television Network Business Transformation

With the development of economy of China and Yunnan, the external environment of the radio and television industry is becoming more and more complex and changeable. In the collective effects that the technological innovation speed, the business competition and rapid changes in demand. The traditional business competitive advantages of the entire Yunguang group gradually degraded, and posed the serious and specific threats to business revenue targets constitute the existing business strategy system, as a core group of Yunguang a member of Kunguang is also facing this problem. In January 2016 to July, the Yunguang group owes income 319 million poor progress, which is due to the poor progress income of 48 million 540 thousand and 500, and the loss of users continues to increase. In various provinces and cities, the country radio and television network operators have to discuss the implementation of business transformation strategy. To explore the transformation of the development of Kunguang business now becomes significant. Therefore, Kunguang should assess the situation, to fully grasp the opportunities and meet the challenges actively, explore the strategic transformation of Kunguang overall business development, to create a new world.In the process of research, this paper adopts the method of literature, Boston matrix, PEST tools, Potter five forces model analysis tools to analyze Kunguang internal resources, capabilities, the external macro environment, competitive environment and business development situation. Combined with its own situation, through the qualitative and quantitative data analysis, summed up the nine problems of the business and the opportunity and necessity of the business transformation. Secondly, this paper considers the multiple broadcasting business transformation research, comprehensive analysis from inside and outside two dimensions that get the core competitiveness of Kunguang business twenty-four factors, and uses the DM, AHPto refind fifteen key factors that influence the core competitiveness of the business.Then, the strategic choice matrix is used to select the development mode of the business transformation. Finally, the comprehensive use of the strategic clock and SWOT strategic choice tool to analyze the strategy of the development of the core competitiveness of Kunguang business strategy.Through this research, we get the influence factors of the core competitiveness, and develop the core competitiveness. According to the business analysis of the business has been the direction of business transformation, and a clear business transformation of the protection measures and risk management and control recommendations.