Research On Strategy Transformation Of Jishi Media Co.,Ltd

Progress and development of science and technology has brought worldwidenetwork, information technology, digital three-revolution. When all walks of lifeinevitably caught the wave of the digital age, as a traditional, state control of thecable TV industry is also quietly changed. This change in technology as abreakthrough to the international advanced experience for the lead, based ondomestic cable operators, from the perspective of the national strategy, throughadministrative means, combined with the development of China’s industrialdevelopment law affecting the cable industry. In this process, the triple play isundoubtedly the most important factor affecting the development of the industry.Despite China’s industrial structure upgrading triple play an enormous role inpromoting and facilitating, for cable operators, it was a great challenge. Cableoperators in different industries lead to the concept of the main differences in theintegration, regulatory confusion, different technical standards difficult to achieveinteroperability problems caused by the competent authorities of different makes aretemporarily disadvantaged in the new round of competition in the industry. In thepromotion of triple play, the great changes which the Jishi Media Co., Ltd. tookplace in the external environment. External environment, digital cable technologyhas brought another change in the history of cable television, the trend in thiscountry to actively adjust the industrial policy to promote the triple play, plan tobuild the next generation of Chinese radio and television NGB. In the Jishi MediaCo., Ltd. interior, as the company realized a provincial network and the company’soverall market, the company in a relatively short period of time to achieve the scaleof expansion and efficiency improvement. At the same time, but also on the company’s management capabilities, marketing, product development capabilitiesand other requirements gradually increase. Although the development process fromthe company ’s own point of view, through institutional mechanism reform hasachieved rapid development, but before the national network integration, localradio and television network operators Away alone situation, still falter. Faced withthe impact of macroeconomic policies, the competitive environment of the industrychanges and technological advances which led to the loss of core competence may,Jishi Media Co,.Ltd., as the media should take the initiative in uncertainenvironment to achieve a strategic transformation. Strategic transformation is asystematic project, Jishi Media Co,.Ltd., as the media will organize, market,financial and corporate culture to support and achieve reconfigure enterpriseregrouping of production factors and corporate resources in this process, to ensurethat competition in the triple play advantage. Therefore, as the study of the strategictransformation of Jishi Media Co., Ltd., and has universal significance for cableoperators, but also provide a reference for the next generation of broadcasttelevision network structures.This paper aims to use strategic management theories and tools, system analysis,as Jishi Media Co., Ltd. problems of existing strategies and corporate restructuringstrategic environment, the specific implementation of the strategy proposed companyrestructuring and security, and ultimately the competitiveness of enterprisessignificantly improve. This article uses the Strategic Management PEST method toanalyze the external environment, five forces model analysis of the competitiveenvironment, IFE analyze its internal environment, a detailed analysis of its existingbusiness through the Boston matrix to finalize its restructuring strategy for thecompany’s future the development of appropriate references and recommendations.