The Strategic Transformation Of Yantai Radio And Television Network Company In The Post Integration Era

This dissertation is based on the modern enterprise strategy management, and strategic transformation theory as the guidance. Under the background of the telecommunication network and Internet three nets fusion, broadcasting television network connectivity, using the strategic analysis tools to analyze the Shandong Cable TV Yantai Branch. The content contains the analysis of the competitors in the internal and external environment, formulate the company strategy. The first, the strategic transformation of the enterprisefrom the past single video transmission service providers to integrated information service provider. The second, combined with the increasingly tight market situation, the company need to carry out the strategy of differentiation is determined. The third, around the overall strategic objectives, to work out the suitable for the development of Yantai branch function layer of strategic planning.With the deepening of the triple play radio and television networks of digital television competition strategy, increasingly complex market competition, the industry chain, network technology with each passing day, and the adaptability of radio, film and television enterprise internal division of labor and adjustment. Therefore, the operation transformation of radio, film and television is system engineering containing the Business types, the network, Operating mechanism and Organization and management.At present, due to the national radio and television companies are still scattered, unbalanced development, most of the transforming from enterprise to enterprise is still in transition. So on the connotation of the strategic transformation of radio, film and television has not been an accepted uniform consensus, the reason of transformation, the direction and path still no scholars to system theoretical writings and discussed. More studies are needed on the radio and television enterprise strategic transformation, its connotation need to dig deeper, more in need of system, perfecting the theoretical system to guide the transformation of the enterprise how to carry out transformation of radio, film and television.Therefore, in-depth study of strategic management and strategic transformation theory, using the method of combining theory and practice of the strategic transformation to make analysis and study of radio and television companies, provides the methods and countermeasures for the transformation, not only has important academic value, but also is the urgent need of radio and television industry and enterprise development, has important practical significance.This dissertation on radio and television enterprises systematically elaborated the practical problems faced by, argument is relatively comprehensive, from a strategic analysis, positioning and making, and from the company strategy, business layer strategy and function strategy are involved, strategic transformation is given a package of solutions, put forward strategic transformation and schedule. On national radio and television enterprises strategic planning has extensive significant.