| Since the first appearance of vlog news in 2018,audio-visual,language and other symbolic resources have attracted the attention of young users and have helped spread Chinese stories.Vlog news has gradually become one of the means for the mainstream media to win the attention of young users.This thesis takes CCTV's vlog news which tells Chinese story as the research object.By using the methods of text analysis and questionnaire survey,this thesis analyzes the characteristics of CCTV's vlog news in three aspects: narrative theme,angle and characters,as well as the measures in audio-visual and interactive experience.Then,it investigates users' cognition and its communication effect among users of vlog news tells Chinese story.The conclusion of this study is that CCTV's vlog reflects the characteristics of micro narrative in terms of narrative.As for audio-visual experience,it uses audio-visual symbols to construct interactive meaning,so that users can get audio-visual immersion experience in watching.Besides,the presentation of mood and multi-platform distribution can realize the user's interactive experience.Of course,mainstream media must balance the relationship between entertainment and seriousness,authenticity and performance,short time and rich content. |
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