A Study On The International Business Model Of Huawei Mobile Phone

With the improvement of the economic globalization,international competition is more and more intense,more private enterprises to join the preemption resources in China,the development of the enterprise and the ups and downs of the world economy are inseparable,for China's private enterprises,to gain a foothold in the globalization,a place,international operation is the inevitable choice,as the representative of China communication industry,the company accumulated a certain amount of resources at home and strength,focus on the mobile phone business,began to vigorously develop the international mobile phone market,which to some extent,embodies the Chinese enterprises have made remarkable achievements of high-tech,made contribution to China's economic development,but compared with international operation mode of mobile phone of huawei is valuable.Based on the above background,this paper takes Huawei mobile phone as an example to study its international business model.Based on the analysis of the current situation of Huawei mobile phone's international operation,especially its international operation mode,this paper summarizes its experience in the choice of international operation mode by means of case study and analysis,and further gives enlightenment to other domestic enterprises in the same industry.The study found that Huawei mobile phone in the aspect of international business model is more successful,has achieved some relatively pleasant results,basically reached the expected target.It is found that in the early stage of international operation,the market international operation mode is mainly used,in the middle stage,the technology international operation mode is mainly used,and in the late expansion stage of international operation,the resource international operation mode and the capital international operation mode are mainly used.Therefore,this paper summarizes the experience and gives enlightenment from the aspects of technology research and development,talent advantage,brand building and enterprise culture.The paper consists of five parts: The first chapter is the introduction,which mainly introduces the basis of the topic selection,the purpose and significance of the research,combs the existing literature,and expounds the main content and methods of the research,as well as the innovation and shortcomings in the paper.The second chapter is the introduction of Huawei mobile phone,which mainly introduces the basic situation of Huawei company,the internationalization motivation of Huawei mobile phone and the international operation status of Huawei mobile phone.The third chapter analyzes the international business environment of Huawei mobile phone,using SWOT to analyze the opportunities,threats,advantages and disadvantages of international business,and using Porter's Five Forces Model to analyze the competitiveness of Huawei mobile phone in the industry.The fourth chapter is the analysis of the international business model of Huawei mobile phone,using cases to analyze the specific contents of the four models of Huawei mobile phone international business,and to evaluate the effect;The fifth chapter introduces the experience and inspiration of Huawei mobile phone international business model.