Development And Countermeasures Of China Multi-channel Network (MCN) Research

As a prominent representative of the development of the Internet content industry in recent years,China's MCN institutions have gradually received attention from various parties,including the attention of the national government,the support of platform traffic,and the intervention of capital.This article through studies MCN institutions the origin and evolution of Chinese history,analysis of the localization of its development course,and then by combining case analysis of the current domestic MCN seven forms,to analyze its diverse revenue models and the mode of cash.Platform is the environment that MCN depends on for survival,so the author takes it as one of the focuses of this paper.MCN is not only the user and content producer of the platform,but also the extension and partial reflection of the platform value.An organization that lives on a platform is an important part of the ecosystem of platform products,and both sides are interdependent.The following listed by MCN in main stress in the process of development,explore MCN will toward "to MCN",industry standardization,diversification of content to homogenize,roles,output the trend of internationalization development.