| News reviews are the interpretation and analysis of current events and hotspots,thereby enhancing the audience's understanding of facts,and playing an important role in guiding public opinion and conveying correct values.With the update and iteration of Internet technology,short videos have gradually become an important way for the spread of news reviews,and their utterances are quite different from traditional news reviews.As a typical representative of the traditional mainstream media's short video transformation,"Anchor Talking Lianbo" studies the characteristics and presentation methods of its commentary on current affairs hotspots,and explores the influencing factors behind its construction of discourse characteristics.It is important for the media,audience and society.significance.This article takes the short video news commentary "Anchor Talking Lianbo" as the research object,and taking the "Anchor Talking Lianbo" pushed on the official Weibo of CCTV News from July 29,2019 to November 20,2020 as the research sample,a total of 452 In the period,use case study method to analyze the selected samples,based on Van Dick's discourse analysis,conduct in-depth research from the textual and contextual perspectives,and try to explore the discourse characteristics of the news commentary of the short video "Anchor Talking Lianbo",Aims to reveal the changes in the discourse expression of short video news reviews,and summarize the revelation of the discourse construction of "Anchor Talking Lianbo",in order to provide some suggestions for other media transformations.In the process of research,firstly,quantitative statistics were made on the overall situation of the research objects;then the comment discourse was analyzed from the textual perspective,because the "hypothetical news graphic structure" proposed by Van Dick was ideally and theoretically perfect.Structure,there are only a few categories in many actual news texts.On this basis,according to the structural characteristics of the research object,construct a graphical structure consistent with the comment structure of "Anchor Talking Lianbo" for analysis,revealing "Anchor Talking Lianbo" ?How to absorb the influencing factors of new media based on the genes of traditional media,so as to adapt to the law of short video transmission;then analyze the rhetoric and discourse style of short videos from the perspective of context,and explore short video comments The expression of opinions,emotions,and attitudes of discourse.Based on the previous analysis,summarize the characteristics of its discourse,showing the coexistence of standardization and colloquialization,the integration of individualization and diversification,and the combination of rational analysis and perceptual persuasion.The unique way of discourse expression shortens the "official" and "civil" to a certain extent.The gap in the field of public opinion.Finally,the relevant enlightenment of the discourse characteristics of "Anchor Talking Lianbo" is summarized,which provides a reference for the transformation and development of other mainstream media. |
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