| News commentary has long been an important part of news programs.Traditional news commentary programs rely on traditional media such as radio,television,newspapers,etc.,to occupy the main position of publicity in many aspects such as interpretation of important national policies,domestic and foreign news,and social hot spots.It has played an important role as the "mouthpiece" of the party and the people,and has played an indelible key role in guiding public opinion.Under the integration of media,"Moderator comments on news" is different from traditional news reviews,and is based on the short video platform.Its advantages in communication efficiency,audience segmentation,acceptance effects and other aspects are formed with traditional news review programs.A "complementary" spread of double positions.At present,there are still gaps in the research of such a brand-new news commentary program and the expression of its news commentary in the domestic academic circles.This research will take the discourse expression of "Moderator comments on news" as the main research object,sort out and summarize the "corpus" of 212 issues of "Moderator comments on news" from July 29,2019 to July 31,2020,and Using this as the research foundation,I tried to explore the innovative and evolutionary path of the official news media in the short video era.This research will be divided into four chapters:The first chapter analyzes the similarities and differences between "Moderator comments on news" and traditional news review programs with the characteristics,forms and limitations of the program as the starting point;The second chapter discusses the evolutionary path and underlying reasons of the development of short video on the expression of news comment discourse in traditional media and new media.The third chapter is based on the innovation of "Moderator comments on news" news commentary discourse construction,audience first expression premise,"one-to-one" expression,de-professional and personalized expression,and the audience's desire to show when they accept it Novel psychology,interactive participation psychology and peeking curiosity psychology are the base points of discussion,discussing the construction,expression and acceptance of program discourse;Chapter 4,on the basis of the discussions in the first three chapters,gives a reasonable outlook on the leapfrog development of news commentary under media integration.The study found,Compared with the traditional news commentary discourse,the discourse expression subject of "Moderator comments on news" is more diverse,the discourse expression is more refined and condensed,and the scale is more relaxed.The study believes that the "new style" of news reviews represented by "Moderator comments on news" will gradually shift from the "complementarity" of the combination of new media and traditional media to spread the secondary role of the dual position of the secondary position,and gradually move to the primary position.The main role is transition. |
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