Research On The Features Of Comment Short Video Columns

The formatted traditional news commentary has gradually lost its temporary market position in the new era.The commentary in the era of converged media presents a brand new form,integrating text,pictures,audio,video and other communication elements to provide opinions and information in a way that best fits the characteristics of mobile communication and fragmented reading,and maintains user stickiness..Commentary short video columns came into being.Symbols complemented each other to form a combined force of communication and fragmented communication instantaneity;the comprehensive use of short video news comment texts,pictures,videos and other information symbols expanded the information increment within the specified time,which is very good.This solves the problem that there is not enough room for expression in the general network pure text news commentary argument.Based on previous scholars' research on the characteristics of news reviews,this paper combines Bakhtin's dialogue theory to summarize and construct a framework for the study of news reviews.Taking "Anchor Talking Lianbo" and "Chen Di Talking" as examples,all short commentary videos in the time period from August 1,2019 to August 1,2020 are selected as the research objects.Using literature combing method and case study method as the main research method,compared with the characteristic research framework of traditional news commentary,it conducts characteristic research on comment short video column.The study found that the topic selection type of commentary short videos showed obvious event characteristics different from traditional media.In the new media environment,topic selection sources have a new trend of cross-media;in the era of new media where every second counts,comments The title of similar short video shows a trend of visualization,and at the same time,it is also good at integrating label topics into the writing of the title.In order to capture the audience's attention,the title has also been deliberately made suspenseful;in terms of writing characteristics,the diversification of the writing structure has eased the audience's aesthetic fatigue,and the online language of the narrative language can more stimulate the audience ' s resonance,and further gain Better dissemination effect;the popularization of commentary perspective breaks through the traditional grand narrative,and can better reflect the characteristics of the new era;news commentators as the main body of news commentary have experienced the historical process from behind the scenes to the front stage,and their posture has also changed from the traditional elite to the people-friendly transformation.