| Online video review programs have developed rapidly in the youth community in recent years.Based on the youth community of bilibili,this paper mainly selects the online video review program "Knowing Something",which currently has the highest overall score on Observer.com as the research object.Erclough's discourse analysis theory examines the discourse of the program,and also combines the theoretical views of the American linguist James Paul Gee on the task of discourse construction,quantitative statistical sample research data,supplemented by content analysis,and the program's analysis.Texts,discursive practices,construction tasks,and social practices are studied and analyzed.In terms of text analysis,this paper mainly analyzes the program from three perspectives: title setting,language expression,and vocabulary use.The analysis of title setting mainly involves three aspects: the specific form of the title,the specific expression of the title,and the sentence pattern presentation of the title;the analysis of language expression mainly involves the data language,editing language,picture and video language in the program;the analysis of vocabulary use mainly involves Analysis of word frequency,modal words,and word coherence in the program.In terms of discourse practice analysis,this paper mainly analyzes from three perspectives: discourse source,discourse description,and the insufficiency of discourse practice.In terms of discourse source analysis,it mainly analyzes the subject source of the program and the source of comments;the analysis of discourse description involves the knowledge popularization direction of discourse,that is,the discourse style and content emphasis for young target audiences,as well as the content of news comments.The intertextuality among them;the insufficiency of discourse practice,mainly analyzes the weakening of viewpoints caused by the program's over-narrative,and also includes the objectivity of news comments affected by discourse bias.In terms of construction task analysis,this paper mainly analyzes from three aspects: identity construction,activity construction,and meaning construction.In terms of identity construction,the program mainly constructs the identities of news "chief interpreters" and followers of young subcultures;in terms of activity construction,it constructs news and public opinion guidance activities and opinion output feedback activities;in terms of meaning construction,The main constructions include metaphorical meaning and meaning under the rhetoric of public discourse.The last part is the analysis of social practice,combining theories and putting the program comment discourse in the social context,so as to study the relationship between discourse tendency and social evaluation,that is,the leading role of social attention on the program theme,and the discourse driven by social relations.The presentation of the key points also considered how to strengthen the organic linkage between news commentary and social practice for the program,including the further connection between commentary discourse and social constructive viewpoints,deepening the social nature of news commentary discourse,and adapting to social development trends.Greater focus on building "social commentary" in open spaces. |
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