Innovative Performance And Value Inheritance Of TV Cultural Programs From National Treasure

CCTV's "National Treasure" program,which was launched on December 3,2017,is a joint effort of CCTV with the Palace Museum,Nanjing Museum,Shanghai Museum,Hunan Museum,Henan Museum,Shaanxi Museum of History,Hubei Museum,Zhejiang Museum and Liaoning Museum.It integrates nine national key Museums(academies),including studio variety,documentary,and Liaoning Museum.Drama and other artistic forms have created a "record-style variety voice",breaking the inherent thinking of traditional cultural programs,combining fashion and innovation,realizing the modernization transformation of traditional culture and making "cultural relics alive".Firstly,starting from the current situation of Chinese cultural programs,the author explores the creative background and purpose of National Treasure.Through relevant research methods such as literature review and data analysis,the author summarizes the programs and generates innovative points.Through a brief overview of the program,it is concluded that there is a new way to focus on the precious national treasures in the content,and to close the distance between the audience and the national treasures by telling the stories of themselves and the national treasures through the true feelings of the guardian of the vegetarian.The combination of star guardians and vegetarian guardians makes the knowledge of cultural relics no longer obscure and difficult to understand.At the same time,the appropriate extension of the production technology,protection technology and use value of cultural relics also makes National Treasure more attractive.Morphologically,"National Treasure" opens up the form of narrative deduction,which is manifested in that stars share the same stage with ordinary people to tell about the past and present life of national treasure;use drama to deduce history and increase the points of view through star deduction;nine librarians make a collective appearance to comment on national treasure;ritualized links light up the charm and value of national treasure.In terms of value persistence and inheritance,this paper analyses and summarizes the value persistence and inheritance of the program from three aspects: activating the cultural memory of the masses,arousing the national spirit by creating identity,and continuing the cultural blood line across time and space.Finally,through the study found that there are still some problems in the program,such as lack of depth in content,low audience participation,and put forward corresponding solutions.