Research On The Cultural Program National Treasure Under The Narrative Method

Starting with the "Chinese Character Heroes" of Henan Satellite TV in 2013,China's cultural TV programs began to pick up gradually,such as "Chinese Poetry Conference","National Treasures","Chinese Characters Spelling Conference","Lang Reader" and other excellent cultural TV programs.Hundreds of flowers are released.This cultural TV program is very different from the cultural programs in the traditional sense.In the narrative content,it retains the authority on the professional content level,enriches the expression of the young voice,and changes the traditional cultural program narrative.In this way,from the perspective of storytelling,the historical background of Wenbo cultural relics is explained,and the historical connotation of Wenbo cultural relics is deconstructed through a number of narrative main lines and multi-symbol communication,such as theater-style interpretation,star interpretation,and professional analysis of museum directors.The diversified presentation on the narrative subject also makes the whole program more three-dimensional and rich.From the perspective of storytelling,analyze how the National Treasures express the connotation and significance of Chinese history and culture,and how to spread Chinese history and culture in a more intuitive and efficient way in the new narrative structure and content presentation.The value connotation is the key core of the whole article.This article attempts to explore the answer to the question through the comprehensive analysis and interpretation of the National Treasure.The full text is divided into five chapters,which analyzes the development status of cultural TV programs and the broadcast effect of "National Treasures",the analysis of storytelling narrative content,the analysis of storytelling narrative forms,and the exploration of cultural TVs from the storytelling narrative mode.Program development strategy.Specifically,the first chapter introduces the current research status of China's TV program market and current cultural TV programs,and concludes that the current Chinese TV market has begun to show signs of fatigue under the impact of the mobile network.Cultural TV The program market emerged in this environment.The case study method,narratology theory,media niche and other theories are used as the research basis for the storytelling narrative method.The second chapter mainly introduces the current status of the Chinese cultural TV program market.The results of the "National Treasures" program and the storytelling narrative of the program,through the direction of environmental development,specifically analyze the reasons for the warming of cultural TV programs,through the development of cultural TV programs in the traditional sense To explore the transformation and upgrading of cultural TV programs,as the audience education and aesthetic level continue to improve,the single narrative subject and simple narrative structure of the original cultural programs can no longer meet the audience's viewing needs,and the original narrative is changed through the continuous improvement of the program itself.Ways to make the program's visibility gradually enhanced,the program from Content quality is guaranteed,the cultural class program began going mainstream;The third chapter analyzes the content structure under the storytelling narrative mode,analyzes the specific deconstruction of each narrative content level,and explores the value of the content and aesthetic appeal of the program under the storytelling mode.The structure and logic of the narrative content of the Treasures,on the content level,the guarantee of the historical and cultural value of the program,the foundation of the program has a basis,and the audience gains a sense of appreciation,which is based on the premise of storytelling,that is,professional and interesting.The reality and its communication show a new way of narrative,which makes the program more flexible and flexible.It not only enhances the output of the program to the cultural values,but also completes the aesthetic appeal of the audience.The fourth chapter mainly analyzes It is the story-telling narrative form of "National Treasure".Firstly,it explores the storytelling narrative symbols.Language symbols,non-verbal symbols and character symbols are presented in a clear and unambiguous manner in front of the audience,making the narrative of the program itself more smooth,and storytelling.The style of narrative has become more complete and agile due to its diversity,the use of young voices And the record-like lens has added innovation and breakthrough points to the program.The last part of this chapter analyzes the communication effect in the form of storytelling.The innovation of the program form makes the program gain more young audiences.The single channel of TV media turns to the new media market,using Internet video to expand the scope of the program.The last chapter is mainly about the development of cultural TV programs,how to complete the communication of their ideological ideology and cultural heritage task.In the current state of TV development,the National Treasures will change the traditional narrative method and use the storytelling method to express the content,so that the influence of the program will continue to expand,based on the storytelling narrative.China's excellent traditional culture is packaged and uses the young voice to complete the communication effect,so as to make better use of cultural TV programs to promote the great cultural value of China.Through the analysis of the narrative structure and narrative strategy of the National Treasures,it is concluded that such cultural TV programs should be used in the following aspects: First,the use of narrative content to make the audience perceive Chinese historical and cultural values;Secondly,through the diversified presentation of narrative subjects and the expression and expression of non-verbal symbols,the context construction and visual driving are completed.Thirdly,through the upgrading and transformation of narrative forms,the story expression of narrative style and the entertainment expression of narrative style are completed;In the end,the storytelling method is used to better realize the dissemination of the content value of the program itself,and promote the value expression and cultural heritage of Chinese traditional excellent culture.