| Since 2017,the popularity of a number of outstanding television cultural programs has sparked people’s enthusiastic participation and discussion,with social influence that cannot be ignored.Television cultural programs have been widely followed by academics and industry.This article uses the National Treasure as an example.Based on semiotic studies,it aims to explore the symbolic representation and meaning expression of television cultural programs in the process of production and dissemination.From the perspective of semiotics,it analyzes how the National Treasure reveals the meaning of culture and its connotation in the new program form and content,as well as its social and cultural significance in the pursuit of meaning in the current social context and the development of the program.At the same time,this article is not limited to the "National Treasure" case,the author takes care of a number of outstanding television cultral programs from the perspective of semiotics,in order to provide some reference for the development of television cultural programs.Faced with widespread social cultural symbols and the prevalence of consumerism,the development of television cultural programs in the pan-entertainment television industry can resist the cultural significance brought about by the inheritance of traditional history and culture,and at the same time contribute to society.The healthy development of culture and the cultivation of national cultural confidence.The full text is divided into four chapters,analyzing the status quo of the development of television cultural programs,the symbolic presentation of television cultural programs,the symbolic meaning of television programs,the pursuit of the significance of television cultural programs,and the socio-cultural significance of current development.Specifically,the first chapter provides a brief overview of the current status and predicament of the development of television cultural programs.In conjunction with the popularity of the National Treasure,it analyzes the traditional culture that has been shown by a number of television cultural programs since 2017.The program’s "new changes." The second chapter analyzes the symbolic representation of "National Treasure" in detail and starts with its linguistic and non-linguistic symbology system.It analyzes several typical symbol types of"National Treasures" and discusses them from cultural scenes,program forms,and cultural emotions.Three aspects specifically analyzed the symbolization process of the National Treasure,aiming to explore how the "National Treasure" presents culture through symbols and further expresses meaning.In the third chapter,in the process of the dissemination of television cultural programs,based on the related principles of symbolic ideographs,the key indicators and the extension of cultural ideographs are analyzed from the aspects of sign "signifier and signification","extension and connotation".In keeping with mainstream ideology,it seeks to explore how television cultural programs pursue the meaning of culture.The fourth chapter,from the perspective of cultural studies,explores the important role of television cultural programs in shaping the cultural identity of the audience and curbing the dispelling of cultural meanings from the background of the proliferation of cultural symbols and the "entertainment to death" of television.At the same time,on the basis of the above analysis,we will explore the social and cultural significance of television cultural programs. |