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Research On The Generation And Evolution Of Privacy Concepts From The Perspective Of The History Of Media Technology Development

Posted on:2022-06-01Degree:MasterType:Thesis
Country:ChinaCandidate:S M ChenFull Text:PDF
GTID:2518306521967609Subject:Journalism
Abstract/Summary:PDF Full Text Request
In China,the mainstream media is the mouthpiece of the party and the people.Besides providing people with the information they need to maintain their daily lives,it is more important to promote the sound development of public opinion.After a long period of development,the mainstream media has a professional collection and editing team,and the mainstream media enjoys the priority of news resources.For a long time,the mainstream media in China has been in an absolute advantage in information dissemination and public opinion orientation.However,with the further development of Internet information technology and the further popularization of mobile terminals,not only make the channels of audience getting information from the Internet increase,but also provide the audience with a platform of "voice".The rapid development of new media has brought crisis to the mainstream media and promoted the media industry to innovate.The "anchor said joint broadcast" is the short video practical product of the most representative mainstream media news co broadcasting in China.In order to change the serious and boring stereotype of the mainstream media news narrative for a long time,the CCTV news new media center 2019 In July,the short video column "the co broadcast of the host and the host" was launched,which made bold innovation in the narrative voice and presentation of the news.Once it was put online,it attracted the wide attention of the audience.This paper uses the root theory research method,takes the column of "anchor talk and broadcast" as the research data,explores how the "host says the joint broadcast" carries on the news narration,according to the root theory operation procedure,carries on the literature review and the sampling research data in turn,and forms the news narrative mode model diagram of the "anchor said joint broadcast" through the three-level data coding,and obtains the following research conclusions:The audience is deeply absorbed by the atmosphere,the emotional memory of the audience is deepened,the role of the audience in news events is affirmed by the personalized narrative perspective,the social value of individual behavior is constructed,the influence of the audience on public opinion is highlighted,the direction of public opinion development is guided,and finally,through rational reason The interpretation of the dual news significance of emotion breaks the barriers of official and folk public opinion fields,and creates a positive public opinion environment.CCTV is the most typical representative of mainstream media in China,and its news practice has a profound impact on other mainstream media.As a short video product of news network in the new media era,with the broadcast of the program and the increasing attention and discussion of the audience,anchor network is no longer completely a political task,but has formed its own unique operation logic and narrative characteristics.This new narrative mode also promotes anchor network to meet the requirements of mainstream media Some of them lead the dissemination of public opinion.This paper hopes that the narrative mode of "the host said joint broadcast" can provide reference experience for other mainstream media.
Keywords/Search Tags:mainstream media, news narrative, grounded theory, anchor on Network
PDF Full Text Request
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