Research On Female Ancho Image Narrative In Network Media(2016-2018)

In the webcast industry,women are the most important and most important content producers of the live broadcast platform.The webcast provides a new opportunity for women to enter the public sphere and enhance their economic status and voice.The female anchor group is the representative of the new professional women in modern society.The media's image construction of this group will not only be a realistic career path for female anchors.It has an important impact and even directly affects the self-recognition of female groups.This article takes the female anchor report in Baidu News as the research object,adopts the combination of qualitative and quantitative research methods,based on the theory of narratology,from the narrative,narrative perspective,narrative structure and narrative rhetoric of female anchors in online media.At the four levels,the author analyzes the news texts and explores the narrative style and characteristics of the female anchor news reports in the online media.This paper is divided into four parts.The first part introduces the research background and purpose of this research.And the meaning,the research methods and research programs,and the related concepts and theories are reviewed.The second part belongs to content analysis,quantitative analysis of the research samples,and concludes that the female anchors generally appear as negative images in the online media,namely:ignorant perpetrators,unfortunate victims,makers of social contradictions,and the bottom of society.Fighters.The third part is the core part of this research.Through the analysis of the narrator,narrative perspective,narrative structure and narrative rhetoric of female anchors in online media,this paper explores the construction method of female anchor image media.The fourth part is a summary,discussing the improvement methods of the female anchor report narrative strategy in the online media:"Selecting multiple narrators,enriching the female anchor image","using a multi-narrative perspective,objectively showing the female anchor image","reasonable use of narrative Structure,innovative female anchor image."...