Research On The Phenomenon Of Cross-Screen Communication In TV Programs

This paper focuses on the cross-screen communication of TV programs,and discusses this phenomenon from four dimensions: TV media,program audience,consumer society and landscape society.Based on audience culture research,consumer society theory,landscape social theory and the case of cross-screen communication of domestic head programs such as Hunan Satellite TV,Zhejiang Satellite TV and Jiangsu Satellite TV,the phenomenon of cross-screen communication of TV programs is placed in the theory of consumer society and landscape society.Explore.In the first two chapters of this article,the main body of the multi-screen communication of TV programs-TV media and object-program audiences respectively explores the reasons,presentation methods and communication effects of this phenomenon.In the third chapter,the context of consumer society is introduced into the study of cross-screen communication of TV programs.In China,with the dissipation of pan-politicalization,the establishment of market economy,and the rise of popular culture,TV programs began to pay attention to market demands.The program is going to be commercialized.In the fourth chapter,the cross-screen communication of TV programs is further brought into the discussion of visual culture.The audience's consumption of program images is due to the false symbolic meaning in the real society presented by the program images.The large amount of images brought by the cross-screen communication makes the audience lose the rational judgment ability in the false and wrong symbolic meaning.