The Critical Study On Visual Communication Of Graffiti Expression Sticker And Subcultural Landscape

Making and using the graffiti expression sticker crazily by netizen have become a common network cultural landscape nowadays.As the important social networking tool,graffiti expression sticker provides assistance and convenience for interpersonal communication and emotional expression,and even becomes a unique subculture discourse expression for young people.Sticker as a popular network products has established logic and laws in production and consumption.A wide range of sticker follow the production rules of mirroring,metaphorical,ritual and copy reproduction.The young people form self-identity during the process of using the expression sticker.At the same time,the group members in social tools will give return like ecstasy to the young.The young will rise to internal group recognition,resulting in practices that reinforce self-colony maintenance and exclusion of other group behaviors.Sticker have become the aesthetic form of everyday life.However,we should still consider the dangers of over-expression.Some problems like the explosion of symbols in the cyberspace and the implication of poverty,the addiction of brush paintings,erotic consumption,the prevalence of cynicism and the erosion of publicity Express and other issues will be erupted.In a word,this essay try to start with the entry point of the intersection of visual culture and youth subculture.With a critical attitude,it falls into speculative analysis,warning young people to get deeper and deeper in the loss of visual culture consumption.Reiterating the subjectivity of netizen,promoting the instrumental rationality,value rationality and the cultural value of network-oriented production and consumption.