| From the hot of a series of TV show,such as<Where Are We Going,Dad>and <The Super Dad Back>which become popular by Moe.to the universal of the phenomenon of'Playing cute'and'The Growing Glass on the head',The times of Moe has been completed in China. The culture of Moe has been aggressively entered into tens thousands of households and penetrated into the political,economic and culture aspects. As a popular,the culture of Moe is a true portrayal of the changes of the social life,communication and national mentality in China.In order to explore the overall path,reasons and influences of the emerging and spreading of the Moe culture,this paper takes the contemporary communication theories as the basis,such as the Innovation Diffusion and Group Psychology.The rising of the culture of Moe in China,which began in Japan's cute culture,is benefited from the backgrounds that the richer materials,more diverse culture and More anxious social mentality.The development of the Moe culture can not be separated from the media.On the one hand,the newly rising Internet has creating a enormous stage by virtue of its advantages for it;On the other hand,the traditional mass media pushes it onto an unprecedented level by lots of flim and TV programs.In fact,consumer society provides the spreading power.Accompanied by the business incorporation,the resistant meaning of the Moe culture has been dissolved.Because of the features of the ages and gender,urban young women are the main force of the spread of culture Moe.The audiences of the culture Moe have the psychology of entertainment, herd instinct and anxiety through the methods of the participatory inquiries and network survey.At last,the paper interprets the influences and reflects about the culture of Moe.It not only plays an important role for the growing of the youth and provide a new trend for the culture industry,but also erodes mainstream culture and becomes a new discipline of the consumption. |
PDF Full Text Request