Research On The Structural Model And Dissemination Of Domestically Produced Female Lead TV Dramas In The New Media Environment

Domestic heroine TV series were born in the 1990 s.Since the episode of“Empresses in the Palace”set off in 2012,domestic heroine TV series have continued to improve their typed narratives,stripped from the original classification of historical dramas and palace dramas,and become an independent genre.The increasingly prosperous new media environment provides the necessary conditions for the development and dissemination of domestic heroine TV series in the new era,helping to promote this type of drama to quickly occupy an important share in China's television drama market.In view of this,in order to provide a reference for the benign development of domestic heroine TV series and other types of TV series,it is urgent to systematically review and research the domestic heroine TV series in the new media environment.The purpose of this article is to systematically and comprehensively research domestic heroine TV series in the new media environment on the basis of existing domestic heroine TV series,feminism,narratology,and the dissemination of TV dramas.First,this article sorts out and defines the concept,classification,development history,and development background of the domestic heroine TV series.Secondly,this article analyzes the structural models of domestic heroine TV series in the context of new media in combination with representative domestic heroine TV series.Then,through the investigation of subject,content,strategy and audience of domestic heroine TV series in the new media environment,this article analyzes the characteristics and successful experiences of domestic heroine TV series in the new media environment.Finally,this article analyzes the dilemma of solidified plot models,misreading feminism,and excessive marketing communications faced by domestic female heroines in the new media environment.This article starts from the perspective of setting up multiple character plots,strengthening women's subjective consciousness,and improving the level of drama production,and proposes targeted countermeasures,with a view to providing effective theoretical support and text for the benign development of domestic heroine TV series.